OASE Expands with Purchase of biOrb
The OASE Group, headquartered in Hörstel, Germany, is pleased to announce that they have acquired the assets of the company Reef One Ltd (Norwich, UK). The transaction has been closed with immediate effect and the terms were not disclosed.
Reef One has been very successful in building the biOrb brand into what it is today; a premium range of aquarium products which stands for quality, unique design, service and innovation. This is a perfect fit to the OASE brand which for more than 60 years stands for quality and innovation in the water gardening segment. The aim of this acquisition is to couple these strengths together along with OASE’s indoor aquatics products which will be launched in February 2016.
Ansgar Paul, CEO of OASE Group commented “We are very excited about the addition of biOrb to our range. For several years we have watched and admired the design of the aquariums and the marketing around it. The unique biOrb program will be the perfect complement to our own OASE indoor aquatics products which will be available soon”. Paul Stevenson, Managing Director of Reef One Ltd commented: “When I decided to retire having built biOrb up from scratch we could have chosen a number of partners. I saw OASE as the perfect fit to take the business to the next level and further cement our position as a key player in the UK market as well as build up distribution in North America and mainland Europe where OASE has several subsidiaries and local sales forces. In particular I am very happy that my great team will now be part of the OASE organization.”
“This transaction represents a further successful step in the execution of our strategic expansion plan for OASE,” states Michael H. Bork, Senior Partner of Equistone Partners Europe, Munich. After the acquisition of the Italian business EDEN S.r.l. in 2013 and Geo Global Partners 2014, the financial investor, which is advising the main shareholders of OASE, once again has proven its continuous support to invest in a well-established company with high growth potential.